Why Interconnected Colocation in Brooklyn is on the Up

Tech employment is up in Brooklyn more than any other borough, and we believe colocation will be, too. To which we answer some good questions.

Why Interconnected Colocation in Brooklyn is on the Up

The most recent figures we have say tech employment has increased in Brooklyn more than any other borough (42.6 percent). More than Manhattan (36.2 percent), way more than Queens (3.5 percent). 

With that much going on in our borough, interconnected colocation in Brooklyn is only going to rise.

But let’s take some questions, because the decisions you make about your business are truly your business.

1) Sure, there’s tech growth here, but why not just use the cloud?

We provide access to all major clouds, including AWS, Microsoft Azure, Google Cloud and more. But according to David Linthicum, the well-known cloud computing thought leader, “2023 could be the year of public cloud repatriation.”


IT turns out the cloud can cost a lot more than expected. But not just because of high cloud prices. Just ask Dropbox. They saved $75 million over two years, most of which was from repatriating workloads from public cloud. 

According to Sarah Wang and Martin Casado of Andreessen Horowitz, 

“… while cloud clearly delivers on its promise early on in a company’s journey, the pressure it puts on margins can start to outweigh the benefits, as a company scales and growth slows. Because this shift happens later in a company’s life, it is difficult to reverse as it’s a result of years of development focused on new features, and not infrastructure optimization. Hence a rewrite or the significant restructuring needed to dramatically improve efficiency can take years, and is often considered a non-starter.”

In other words, it’s really difficult and time consuming to properly refactor applications and data in the cloud.  And if you don’t get it right in your original migration, the costs blow up. So in such cases, repatriation is more cost effective than trying to fix it in the cloud. 

Plus, the price of hard drive storage, networking and compute hardware and other tech gear dropped in the last 10 years. During the same time, cloud computing costs remained flat or increased. 

There’s also some things you just don’t want to do in the cloud. For example, store legal and financial documents, company secrets and intellectual property, credit card data, personally identifiable information – employee birthdates and social security numbers, health data, personnel files – all of which hackers can get their hands on.

2) Then why not just go on-prem?

On-prem? If your power and connectivity are rock solid, then it could be the right option.  

Other things to consider include: 

  • How much more room do you have in your server closet?
  • HVAC, are you sticking some fans in there, trying to keep things from overheating? 

The advantage of interconnected colocation is that you get the best in connectivity, low latency, built-in redundancy, and services at a truly affordable price point. 

3) So what’s so great about interconnected colocation?

With interconnected colocation, you can scale, and you don’t have to worry about redundant power, connectivity or cooling? We do all that. 

As far as connectivity, as an interconnected collection data center in Brooklyn, DataVerge is the only carrier neutral facility with a large and growing ecosystem of more than 30 carriers and network providers. 

Our physical connections between those companies enable seamless exchange of IT traffic – integrating direct, private connections between counter parties, resulting in fast connectivity with ultra-low latency. That means you get reliable, optimal performance with control. 

4) But maybe all I need is on-prem?

You may be right. If you only have a couple of servers and high reliability and security are not your biggest issues, then colocation may not be necessary. But when it makes sense for you, we’ll be here.

5) I think I need interconnected colocation, but is it more expensive than on-prem?

Unless your on-prem is in the cheapest building in town, or some dark basement, you’re paying a lot more per square foot in office space than what it will cost to collocate your servers. Also, you’re paying higher costs for electricity, cooling and physical security.

Interconnected colocation provides all the resources you need, but at massive scale that makes it truly affordable. 

6) Do I get 24/7 access to my servers?

Yes, and we’re walking distance from the Sunset Park Diner, which also never closes.

7) What about managed services? 

You’re covered! We can help you with setting up servers, monitoring for performance and availability issues, managing security threats, backing up data and much more! And, we’re there for you, 24/7.

8) Can I get a tour? 

Sure, right this way.